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BUS 104 - Principles of Marketing

Credits: 3
3 Lecture Hours

Description
This introductory course focuses on the marketing process of planning and executing the conception, pricing, distribution and promotion of products and services that fill various market needs and wants, and support the goals of the individual organization.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Evaluate the role of marketing in the economy and organizations.
  2. Describe the relationship of the marketing mix and the target market.
  3. Analyze the impact of various dimensions of business environments on marketing strategies.
  4. Differentiate between valid and invalid marketing research tools for gathering data and information.
  5. Compare and contrast business-to-business marketing and consumer marketing.

 Listed Topics

  1. Fundamental marketing concepts
  2. The marketing mix
  3. Marketing strategies
  4. Marketing planning
  5. Consumer behavior
  6. Marketing research
  7. Business-to-business marketing
Reference Materials
Textbook, supplementary materials such as study guides, videos, handouts, library resources as deemed appropriate by instructor
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals:
  • Critical Thinking & Problem Solving
  • Information Literacy
Approved By: Dr. Quintin B. Bullock Date Approved: 5/17/2020
Last Reviewed: 5/13/2021


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