TRV 102 - Cruises & Tours Marketing & Sales
Credits: 3
3 Lecture Hours
Description
This course provides an overview of cruise and tour products. Students learn how to identify clients, overcome objections and meet travelers’ needs in a professional manner. The course serves as a guide for students who wish to obtain positions in the tour and cruise industry.
Learning Outcomes
Upon successful completion of the course, the student will:
- Design itineraries to meet client needs.
- Identify both the tour and cruise passenger.
- Evaluate cruise and tour products.
- Identify domestic and international tour and cruise packages.
- Present products to clients.
- Name and describe elements of cruise and tour industries.
- Analyze the quality of cruise and tour packages.
- Develop strategies to sell cruise and tour packages.
Listed Topics
- Tours
- Tour types
- Specialty tours
- Contemporary cruise experiences
- Cruise lines
- Cruise passengers
- Marketing packages
Reference Materials
Instructor-approved textbook and materials.
Approved By: Murphy, Michael Date Approved: 11/19/2013
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