Dec 01, 2022
ART 249 - Graphic Communication 2
5 Studio Hours
Co-requisites: ART 248 or instructor permission
In this course, students examine the history and evolution of typography as an essential element of graphic communication. Letterform anatomy, typographic terminology, font classification and use of extended font families are explored. Typographic principles of hierarchy, readability and legibility are applied in the visual manipulation of language as an art form.
Upon successful completion of the course, the student will:
- Apply technical experience using vector software for manipulation of letter forms.
- Classify typefaces according to their visual similarities and messaging.
- Plan a page layout.
- Describe how to organize and arrange type and image to communicate a message using concrete reasoning.
- Demonstrate industry-standard technical typesetting proficiency.
- Manipulate font leading, kerning, point size, character width, line length, alignment and character style of a typeface within an extended family to achieve the best tone and typographic message solution.
- Evaluate information acquired for inclusion in the creative process through technological and traditional means.
- Ancient writing systems and evolution of the printing press
- Typographic principles of readability, legibility, hierarchy and typographic color
- Typography and typesetting terminology
- Integration of type and image within a grid
- Downloading and installation of typefaces and extended font families
- Typesetting skills: use of character styles, ligatures, glyphs and kerning pairs, hyphenation, leading, paragraph forming and text wrap adjustment
- OpenType, TrueType and PostScript formats
Instructor-approved textbook, software and materials.
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals:
Approved By: Dr. Quintin B. Bullock Date Approved: 2/25/2022
- Technological Competence
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