ART 249 - Graphic Communication 2

1. Apply technical experience using vector software for manipulation of letter forms.
2. Classify typefaces according to their visual similarities and messaging.
3. Plan a page layout.
4. Describe how to organize and arrange type and image to communicate a message using concrete reasoning.
5. Demonstrate industry-standard technical typesetting proficiency.
6. Manipulate font leading, kerning, point size, character width, line length, alignment and character style of a typeface within an extended family to achieve the best tone and typographic message solution.
7. Evaluate information acquired for inclusion in the creative process through technological and traditional means.

1. Ancient writing systems and evolution of the printing press
2. Typographic principles of readability, legibility, hierarchy and typographic color
3. Typography and typesetting terminology
4. Integration of type and image within a grid
5. Downloading and installation of typefaces and extended font families
6. Typesetting skills: use of character styles, ligatures, glyphs and kerning pairs, hyphenation, leading, paragraph forming and text wrap adjustment
7. OpenType, TrueType and PostScript formats

Adobe Illustrator

• Communication
• Technological Competence

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