BUS 140 - Introduction to E-Commerce

Credits: 3
3 Lecture Hours

Description
This course introduces students to the concepts and terminology of e-commerce. The application and methodologies used to address business strategies in the electronic environment are explored. Case studies are used to illustrate best practices in the field, including ethical security issues in the online environment.

Learning Outcomes
Upon successful completion of the course, the student will:

Outline business models related to e-commerce.
Apply business strategies used to create an effective web presence.
Identify the components of the technology infrastructure needed to implement a web presence.
Evaluate the legal, ethical and tax issues of e-commerce.
Assess security issues and risks associated with e-commerce.
Compare and contrast the various payment systems available for e-commerce.

Listed Topics

Introduction to e-commerce
Technology infrastructure
Selling and marketing on the web
Business-to-business online strategies
Online auctions
Legal and ethical issues
Web server and software
Security issues and risks
Payment systems for e-commerce
E-commerce integration

Reference Materials
Current textbook and supplementary materials such as study guides, videos, handouts and case studies.

Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals:

Communication
Critical Thinking & Problem Solving
Information Literacy

Approved By: Dr. Quintin B. Bullock Date Approved: 2/18/2022
Last Reviewed: 2/18/2022

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BUS 140 - Introduction to E-Commerce