BUS 143 - Internet Marketing
Credits: 3
3 Lecture Hours
Description
This course analyzes marketing principles as they apply to e-business. The marketing mix and marketing strategies are explored in an online environment. The course emphasizes marketing theories and practices, rather than the technical aspects of web development and e-commerce.
Learning Outcomes
Upon successful completion of the course, the student will:
- Apply terminology used in internet marketing.
- Compare and contrast traditional/offline marketing models to online marketing models.
- Describe the characteristics of internet users and their implication to marketing.
- Apply marketing segmentation strategies and promotional strategies to the online environment.
- Develop an internet marketing plan.
Listed Topics
- Fundamental marketing principles
- Internet user characteristics
- Marketing research designs and applications
- Marketing planning process
- Marketing planning and the environment
- Business-to-business (B2B) marketing
- Consumer marketing
- Marketing strategies
- Marketing mix analysis
Reference Materials
Textbook, internet
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals: - Culture Society & Citizenship
- Information Literacy
- Technological Competence
Approved By: Dr. Quintin B. Bullock Date Approved: 2/26/2021
Last Reviewed: 5/13/2021
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