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Dec 26, 2024
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BUS 210 - Principles of Retailing
Credits: 3
3 Lecture Hours
Description
This course is an introduction to the study of the retailing environment and its relationship to consumer demographics, trends and traditional/non-traditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing are examined.
Learning Outcomes
Upon successful completion of the course, the student will:
- Identify factors impacting retail strategy, including situational and market factors, location, store layout, customer service, security and the economy.
- Describe the aspects pertaining to merchandise, such as assortment, receiving, pricing, inventory and loss prevention.
- Evaluate technology in retailing and its impact on financial, operational and customer strategies.
- Identify human resource issues in retailing, including hiring/staffing challenges.
Listed Topics
- Fundamentals of retailing
- Site location
- Merchandise plans and management
- Retail institutions
- Consumers
- Retail information systems (RIS)
- Pricing
- Promotion
- Retail strategies
- Operations management
Reference Materials
Textbook, case studies, internet, exercises and supplemental materials
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals: - Critical Thinking & Problem Solving
- Culture Society & Citizenship
Approved By: Dr. Quintin B. Bullock Date Approved: 2/18/2022
Last Reviewed: 2/18/2022
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