JRN 103 - Introduction to Mass Media
Credits: 3
3 Lecture Hours
Description
This course provides students with a survey of mass media including print, electronic and digital with a particular focus on the evolution and impact of the internet, digital media and social media. The concepts and skills covered in this course prepare students to critically analyze the social, cultural and economic roles of media in a global society.
Learning Outcomes
Upon successful completion of the course, the student will:
- Describe significant innovations in media history.
- Explain theories related to media use and effects.
- Explain the social and cultural role of media.
- Describe the economic structure of major media industries.
- Explain key concepts in media law and ethics.
- Demonstrate media literacy through critical analysis of media industries and productions.
Listed Topics
- History of mass media
- Media literacy
- Mass media theoretical frameworks
- Mass media and cultural impacts
- Mass media and societal impacts
- Mass media economics
- Target audiences
- Media platforms
- Evolution of digital media
- Media law and ethics
Reference Materials
Department-approved resources
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals: - Communication
- Culture Society & Citizenship
- Information Literacy
Approved By: Dr. Quintin B. Bullock Date Approved: 3/1/2023
Last Reviewed: 3/1/2023
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