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2024-2025 Catalog 
2024-2025 Catalog
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TRV 102 - Cruises & Tours Marketing & Sales

Credits: 3
3 Lecture Hours

This course provides an overview of cruise and tour products. Students learn how to identify clients, overcome objections and meet travelers’ needs in a professional manner. The course serves as a guide for students who wish to obtain positions in the tour and cruise industry.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Design itineraries to meet client needs.
  2. Identify both the tour and cruise passenger.
  3. Evaluate cruise and tour products.
  4. Identify domestic and international tour and cruise packages.
  5. Present products to clients.
  6. Name and describe elements of cruise and tour industries.
  7. Analyze the quality of cruise and tour packages.
  8. Develop strategies to sell cruise and tour packages.
Listed Topics
  1. Tours
  2. Tour types
  3. Specialty tours
  4. Contemporary cruise experiences
  5. Cruise lines
  6. Cruise passengers
  7. Marketing packages
Reference Materials
Instructor-approved textbook and materials.
Approved By: Murphy, Michael Date Approved: 11/19/2013

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