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Jul 05, 2025
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HTE 203 - Hospitality Sales and Marketing
Credits: 3
3 Lecture Hours
Description
This courses encompasses the management, marketing and operations of restaurants and other foodservices, lodging, attractions, recreation events and travel-related services. Students apply marketing principles, theories and concepts in developing marketing strategies for hospitality and tourism organizations. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning and public relations
Learning Outcomes
Upon successful completion of the course, the student will:
- Interpret key concepts and terminologies in hospitality and tourism sales and marketing.
- Explain marketing and sales theories and principles.
- Analyze hospitality marketing and sales issues in various industry environments.
- Examine distribution methods for promoting tourism and hospitality to the travel trade.
- Analyze differences between marketing and sales.
- Delineate the component parts of an effective sales process including prospecting and closing.
- Research latest developments, trends and practices in hospitality marketing and sales.
Listed Topics
- Advertising techniques
- Affiliations and agencies
- Organizational structure
- Communication skills
- Marketing and sales strategies
- Marketing and sales tools
- Customer relationship marketing and loyalty
- Branding, brand positioning and product life cycle strategies
Reference Materials
Textbooks/materials as deemed appropriate by the instructor
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals: - Communication
- Information Literacy
Approved By: Dr. Quintin B. Bullock Date Approved: 3/13/2023
Last Reviewed: 3/13/2023
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