ART 248 - Graphic Communication 1

 
Description
This course introduces students to digital hardware and industry-standard software used as the primary tools in graphic communication design. The field of graphic communications is explored through readings, research and critical analysis. Creative problem solving combined with basic principles of composition design, Gestalt theory and color are applied in the integration of type and image. Aesthetics and technical skill development are examined in the conceptual phases from traditional sketch through the finalized digital and printed presentation.

1. Demonstrate proficiency with industry standard vector software, file management and print production.
2. Apply design vocabulary in concept presentations and peer evaluation for critique sessions.
3. Show proficiency with grid development and integration of type and image for single and multiple-page composition layouts.
4. Present ideas in an organized framework appropriate to the subject.
5. Solve complex visual communication problems by analyzing, synthesizing and utilizing critical thinking, information gathering and ideation strategies.

1. Graphic design overview including history, definition and online/hard copy resources
2. Introduction to the Gestalt theory principles of similarity, continuation, closure, proximity and figure/ground
3. Elements of art (as applied to graphic design): line, shape, texture, space, movement, color, unity and contrast
4. Compositional theories of symmetrical, asymmetrical, rule of thirds, grid, margin, layout and radial design
5. Vector-based software
6. Concept methodology phases of research, concept development, finalization and presentation

Adobe Illustrator

• Communication
• Technological Competence

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