ART 165 - Publication Design

 
Description
In this course, students study the synergistic relationships of typography and image for page layout and technical aspects of publication production. Industry-based assignments covered in the course include annual reports, promotional brochures, book cover design, magazine layout and specialty publications.

1. Utilize industry-standard page layout software to integrate type and image for singular and sequential page layout design.
2. Apply industry-standard preflighting procedures for collection of images, fonts and digital files required for the printing or digital publication process.
3. Evaluate editorial content critically.
4. Typeset content that employs the syntax, usage, style and tone appropriate to academic disciplines and professional environment.
5. Present ideas in an organized framework for peer critique sessions.

1. Page elements of editorial publishing to include typesetting headline, subheading, bylines, drop caps, copy, pull quotes, sidebar and data visualization
2. Compositional theory-symmetrical, asymmetrical, rule of thirds, alignment and grid layout
3. Page imposition prototyping and conversion of digital page layouts from reader to printer spreads
4. Document setup, character and paragraph pallets, tabs, grids, guides, image placement and editing, color management, graphic creation, pagination, folding, folding setup, paper messaging and binding
5. File management, prepress, preparing file for print/web and portfolio

• Communication
• Technological Competence

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