Jul 17, 2025  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 104 - Principles of Marketing

Credits: 3
3 Lecture Hours
A study of the process of planning and executing the conception, pricing, distribution, and promotion of products that will fulfill consumer needs and wants, and satisfy the goals of the individual organization.


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