Jul 03, 2025  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 211 - Principles of Advertising


Credits: 3
3 Lecture Hours
An introduction to advertising. Emphasis is on the purpose of advertising, the ways firms use advertising and sales promotion as part of their total marketing plans, and the means for determining the need for a complete sales campaign. Topics include market research, media evaluation, ad preparation, and sales promotion.


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