JRN 106 - Principles of Communication
3 Lecture Hours
A course to acquaint students with communication techniques and their applications. Open to non-journalism majors.
Upon successful completion of the course, the student will:
- All students will understand the basic principles of communication and apply them to the solution of current communications problems, both at the personal and mass media levels.
- All students evaluate, infer and draw appropriate conclusions in an analysis of modern communications forms.
- All students will demonstrate understanding of and competency in analyzing the deep structures of communications.
- All students use a variety of art forms to create meaningful communications.
- All students develop an ability to employ modern communication tool in this new information society.
- All students demonstrate competency in researching and understanding elements of the popular culture as embodied in the mass media.
- All students understand the informational, instructional, persuasive and entertainment functions of communications.
- All students understand and illustrate competency in the business of communications.
The History of Mass Media; its future; its own ethical standards and the public’s expectations; its freedom and responsibilities; its role in modern society; its power; its limitations, both legal and physical; its techniques and methods; its variety; and making sense of a uniquely human process.
Current textbooks, current TV and radio programming, library media journals and research, video cassette recordings, audio tape recordings, newspapers, magazines and critical media sources.
Approved By: Lauth, Laurence Date Approved: 01/17/1983
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