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2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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MUS 172 - The Business of Music


Credits: 3
3 Lecture Hours

Description
This course provides an overview of the business issues encountered in the music industry. It covers music publishing, marketing and distribution; royalties, copyrights and licensing; recording contracts and artist representation; and entrepreneurship. Coursework includes discussion of the various career opportunities within the music industry.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Summarize the significant changes in the history of the recording industry.
  2. Explain the concept of intellectual property as it relates to royalties, copyrights and licensing within the music industry.
  3. Examine the relationship between record companies and the artists they represent.
  4. Evaluate various business strategies for publishing, marketing and distributing music.
  5. Compare various career opportunities within the music industry.
Listed Topics
  1. Music publishing
  2. Intellectual property
  3. Artist representation
  4. Music marketing
  5. Music careers
Reference Materials
textbook, CDs, internet
Approved By: Bullock, Quintin Date Approved: 05/19/2016


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