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2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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TRV 224 - Events, Meetings & Convention Services


Credits: 3
3 Lecture Hours

Description
This course provides students with an overview of conventions and meetings markets and group business sales strategies. It defines the scope and segmentation of the convention group business market and prepares students to fulfill convention meeting contracts.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Identify the scope of convention meetings and trade shows.
  2. Delineate convention type, facilities and personnel involved.
  3. Develop marketing plans for conventions and meetings.
  4. Identify characteristics of association meetings.
  5. List the steps in performing sales calls.
  6. Describe the elements of letters of agreement and contracts.
  7. Identify function rooms, meeting setups, audiovisual equipment needs and food and beverage services.
  8. Describe the programs that the hospitality division offer meeting guests.
  9. Evaluate convention meeting plans.
Listed Topics
  1. Conventions, meetings and trade shows
  2. Marketing plans
  3. Organizing for convention sales
  4. Negotiations and contracts
  5. Preparing for events
  6. Function rooms and meeting setups
  7. Audiovisual requirements
  8. Exhibits and trade shows
  9. Convention billing and post-convention review
Reference Materials
Instructor-approved textbook and materials.
Approved By: Murphy, Michael Date Approved: 11/19/2013


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