May 19, 2024  
2020-2021 Catalog 
2020-2021 Catalog [ARCHIVED CATALOG]

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BUS 101 - Introduction to Business

Credits: 3
3 Lecture Hours

This course provides a foundation in modern business and business practices including principles of management, marketing and human resource management. The operation of business in a free enterprise system, the government’s role in business and forms of business ownership are discussed.
Learning Outcomes
Upon completion of the course, the student will:

  1. Identify the fundamentals of business organizations, their function, role and impact on the economy.
  2. Explain the importance of ethical standards and social responsibility in the business environment.
  3. Discuss the role of the Federal Reserve, monetary and fiscal policy in the managment of the economy.
  4. Describe the opportunities and barriers to international business and the strategies for participating in a global economy.
  5. Compare the major forms of business ownership.
  6. Describe the function of human resource management in an organization.
  7. Differentiate between the various marketing strategies.
Listed Topics
  1. Business and its role in a global society
  2. Economics
  3. International business
  4. External business environments
  5. Business ethics and social responsibility
  6. Forms of business ownership
  7. Principles of management
  8. Human resource functions
  9. Principles of marketing
  10. Accounting: financial statement basics
  11. The public market
  12. Diversity
Reference Materials
Current textbook
Supplementary materials such as study guides, videos, handouts and library resources.
Students who successfully complete this course acquire general knowledge, skills and abilities that align with CCAC’s definition of an educated person. Specifically, this course fulfills these General Education Goals:
  • Critical Thinking & Problem Solving
  • Culture Society & Citizenship
Approved By: Dr. Quintin B. Bullock Date Approved: 4/24/2020

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