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2020-2021 Catalog 
2020-2021 Catalog [ARCHIVED CATALOG]

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BUS 117 - Public Relations

Credits: 3
3 Lecture Hours

A survey of the role of public relations in marketing communications. Studied are the relationships of public relations to marketing practices, consumerism, ethics, profitability, social responsibility, government and the law. Channels of communication and other tools of public relations are examined.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Be able to identify and explain strategies used in the public relations field.
  2. Build a foundation to use as a basis for making career decisions.
  3. Utilize research methods with an emphasis on current events and utilize the library facilities and resources.
  4. Recognize the elements of a public relations plan.
  5. Analyze current events and case studies from a public relations perspective.
Listed Topics
  1. Introduction to Public Relations and History.
  2. Public Relations Management, Strategy and Tactics.
  3. Public Opinion Molding.
  4. Ethics in Public Relations.
  5. Research.
  6. Writing Public Relations Communications Both for the Eye and Ear.
  7. Public Relations and Marketing and Advertising.
  8. Publicity Techniques
  9. Utilizing Media
  10. Public Relations Targets; Government. the Community. Consumers, Investors and the International Community
  11. Managing Crises and Opportunity
  12. Public Relations and the Law.
  13. The Relationship Between Top Management and the PR Professional
  14. The Importance of Including Employees in the PR Process
  15. Planning as a Critical Function for PR success
Reference Materials
Current textbook.
Supplementary materials such as study guides, videos, handouts, library resources.
Approved By: Sutin, Stewart Date Approved: 01/13/2005

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