BUS 117 - Public Relations

Credits: 3
3 Lecture Hours

Description
A survey of the role of public relations in marketing communications. Studied are the relationships of public relations to marketing practices, consumerism, ethics, profitability, social responsibility, government and the law. Channels of communication and other tools of public relations are examined.

Learning Outcomes
Upon successful completion of the course, the student will:

Be able to identify and explain strategies used in the public relations field.
Build a foundation to use as a basis for making career decisions.
Utilize research methods with an emphasis on current events and utilize the library facilities and resources.
Recognize the elements of a public relations plan.
Analyze current events and case studies from a public relations perspective.

Listed Topics

Introduction to Public Relations and History.
Public Relations Management, Strategy and Tactics.
Public Opinion Molding.
Ethics in Public Relations.
Research.
Writing Public Relations Communications Both for the Eye and Ear.
Public Relations and Marketing and Advertising.
Publicity Techniques
Utilizing Media
Public Relations Targets; Government. the Community. Consumers, Investors and the International Community
Managing Crises and Opportunity
Public Relations and the Law.
The Relationship Between Top Management and the PR Professional
The Importance of Including Employees in the PR Process
Planning as a Critical Function for PR success

Reference Materials
Current textbook.
Supplementary materials such as study guides, videos, handouts, library resources.

Approved By: Sutin, Stewart Date Approved: 01/13/2005

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BUS 117 - Public Relations