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2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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BUS 210 - Principles of Retailing


Credits: 3
3 Lecture Hours

Description
This course is a study of retailing from the viewpoint of the owner and manager. The topics include organization of the retail firm, establishment of stores, customer needs, purchasing, pricing, financing, advertising, selling, planning and control.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. Identify the market factors which affect retailing.
  2. Identify the basic factors used in determining store location.
  3. Describe the various factors important to store layout and design.
  4. Identify and explain the retail organization structure.
  5. Identify merchandise policies with regard to budgets, planning and selecting item assortments, selecting resources and negotiations.
  6. List the basic types of merchandise information systems.
  7. Describe the various aspects of handling incoming merchandise, such as receiving and checking.
  8. Solve mathematical computations dealing with pricing merchandise.
  9. Identify the different aspects of sales promotion activities and the importance of each to the different types of retail organization.
  10. Identify the types of customer services available to retail stores and where they are applicable.
  11. Review the accounting controls used in retailing (e.g., balance sheet, income statement and expense classification).
  12. Outline the problems faced by retailers with security and loss prevention.
Listed Topics
  1. Structures of Retailing
  2. Strategic Planning
  3. Retail Customers
  4. Non-store Retailing
  5. Franchising
  6. Legal, Ethical, and Social Responsibility
  7. Financial Consideration
  8. Site Selection
  9. Store Design
  10. Visual Merchandising
  11. Merchandise Mix
  12. Pricing
  13. Promotion
  14. Security
  15. Customer Relations
Reference Materials
Textbook, Case Studies, Internet, Exercises, Supplements
Approved By: Johnson, Alex Date Approved: 05/11/2009


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