Aug 04, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

Business, IUP: Bachelor of Science Marketing


IUP courses are offered on a rolling basis and the starting sequence may differ depending on the semester of enrollment All IUP Courses taught at Boyce Campus.

IUP Courses Suggested Sequence


Junior, First Semester


(Please review additional CCAC requirements also)

  • MGMT 330 Production and Operations Mgmt. Credits: 3
  • MKTG 321 Consumer Behavior Credits: 3
  • QBUS 215 Business Statistics Credits: 3

Total: 9 Credits


Junior, Second Semester


(Please review additional CCAC requirements also)

  • MKTG 421 Marketing Research Credits: 3
  • MKTG 430 International Marketing Credits: 3
  • MKTG 431 Business to Business Marketing Credits: 3
  • MKTG/MGMT Elective Credits: 3

Total: 12 Credits


Senior, First Semester


  • BCOM 321 Business and Interpersonal Comm. Credits: 3
  • FIN 310 Fundamentals of Finance Credits: 3
  • IFMG 300 Info. Systems: Theory and Practice Credits: 3
  • MKTG 435 Professional Selling and Sales MGMT. Credits: 3

Total: 12 Credits


Senior, Second Semester


  • MKTG 450 Marketing Strategy Credits: 3
  • MGMT 495 Business Policy Credits: 3
  • MKTG Elective Credits: 3
  • MKTG/MGMT Elective Credits: 3

Total: 12 Credits


IUP Total Credits: 45


CCAC Credits 75-77


Total Minimum Credits to Graduate 120–122