Mar 23, 2023  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

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JRN 106 - Principles of Communication

Credits: 3
3 Lecture Hours

A course to acquaint students with communication techniques and their applications. Open to non-journalism majors.
Learning Outcomes
Upon successful completion of the course, the student will:

  1. All students will understand the basic principles of communication and apply them to the solution of current communications problems, both at the personal and mass media levels.
  2. All students evaluate, infer and draw appropriate conclusions in an analysis of modern communications forms.
  3. All students will demonstrate understanding of and competency in analyzing the deep structures of communications.
  4. All students use a variety of art forms to create meaningful communications.
  5. All students develop an ability to employ modern communication tool in this new information society.
  6. All students demonstrate competency in researching and understanding elements of the popular culture as embodied in the mass media.
  7. All students understand the informational, instructional, persuasive and entertainment functions of communications.
  8. All students understand and illustrate competency in the business of communications.
Listed Topics
The History of Mass Media; its future; its own ethical standards and the public’s expectations; its freedom and  responsibilities; its role in modern society; its power; its limitations, both legal and physical; its techniques and methods; its variety; and making sense of a uniquely human process.

 Reference Materials
Current textbooks, current TV and radio programming, library media journals and research, video cassette recordings, audio tape recordings, newspapers, magazines and critical media sources.

Approved By: Lauth, Laurence Date Approved: 01/17/1983

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