MMC 231 - Web Commerce

 
Description
This course is designed to teach programming skills to create and maintain e-commerce websites utilizing content management systems (CMS), planning site layout and navigation, organizing content, creating sites and linking to databases. Additionally, students will test interactivity and usability, market content and utilize search engine optimization (SEO) for speed and accessibility. Topics include dynamic web pages, server-side development with software such as Hypertext Preprocesser (PHP), Structured Query Language (MySQL) and relevant e-commerce development issues.

1. Define e-commerce.
2. Implement a web marketing plan.
3. Explain the steps required to set up e-commerce websites.
4. Apply principles of effective web design and ongoing site maintenance.
5. Describe e-commerce marketing goals.
6. Create a fully functional website, including an e-commerce site with a product catalog using software applications.
7. Use MySQL and PHP to deliver dynamic web content.
8. Apply SEO techniques to rank high in organic web search results.
9. Recognize search engine marketing (SEM) for paid search efforts.
10. Evaluate a shopping cart provider and set up online payment options.
11. Recognize the legal, ethical and tax issues of payments.

1. Electronic commerce and technology infrastructure
2. Selling and marketing on the web
3. eCommerce Environment: Legal, ethical and tax issues
4. Web marketing goals
5. Online product promotion
6. Site usability
7. SEO
8. Customer relationship management
9. Online catalogs
10. Payment gateways
11. Transaction and web site security
12. Legal and ethical ramifications

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