BUS 140 - Introduction to E-Commerce

1. Demonstrate a basic understanding of E-Commerce as it pertains to business through various Business and Revenue Models and Business Processes.
2. Identify the various Business Strategies that can be implemented by creating an effective web presence, through meeting the visitors needs, trust and loyalty and by having a user-friendly interface.
3. Identify the components that make up the technology infrastructure to implement a web presence.
4. Identify various marketing strategies such as banners, text ads and direct e-mail.
5. Explain various Business-to-Business online strategies including software solutions available to implement those strategies such as an Electronic Data Interchange System.
6. Identify and explain the Legal, Ethical and Tax issues as they pertain to E-Commerce.
7. Identify the hardware and software needed to implement a web presence such as web servers, operating systems and email systems.
8. Identify and explain the different web hosting alternatives, different E-Commerce Software for small, medium and large sized companies.
9. Identify and explain the various security issues and risks associated with E-Commerce and how to implement safeguards to protect the company and its customers.
10. Explain the various payment systems available for E-Commerce and the advantages and disadvantages of each.
11. Demonstrate how to integrate E-Commerce into the business including if outsourcing should be considered for some services.

1. Introduction to Electronic Commerce
2. Technology Infrastructure
3. Selling and Marketing on the Web
4. Business-to-Business Online Strategies
5. Online Auctions
6. Legal and Ethical Issues
7. Web Server and Software
8. Security Issues and Risks
9. Payment systems for E-Commerce
10. E -Commerce Integration

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