BUS 140 - Introduction to E-Commerce

Credits: 3
3 Lecture Hours

Description
This class is designed to provide the student with thorough knowledge of E-Commerce concepts and terminology. It covers E-Commerce applications, methodologies that address business solutions needed for electronic procurement, supplier management and customer relationship management. Real-life examples and case studies are examined to provide the student with working knowledge of these concepts.

Learning Outcomes
Upon successful completion of the course, the student will:

Demonstrate a basic understanding of E-Commerce as it pertains to business through various Business and Revenue Models and Business Processes.
Identify the various Business Strategies that can be implemented by creating an effective web presence, through meeting the visitors needs, trust and loyalty and by having a user-friendly interface.
Identify the components that make up the technology infrastructure to implement a web presence.
Identify various marketing strategies such as banners, text ads and direct e-mail.
Explain various Business-to-Business online strategies including software solutions available to implement those strategies such as an Electronic Data Interchange System.
Identify and explain the Legal, Ethical and Tax issues as they pertain to E-Commerce.
Identify the hardware and software needed to implement a web presence such as web servers, operating systems and email systems.
Identify and explain the different web hosting alternatives, different E-Commerce Software for small, medium and large sized companies.
Identify and explain the various security issues and risks associated with E-Commerce and how to implement safeguards to protect the company and its customers.
Explain the various payment systems available for E-Commerce and the advantages and disadvantages of each.
Demonstrate how to integrate E-Commerce into the business including if outsourcing should be considered for some services.

Listed Topics

Introduction to Electronic Commerce
Technology Infrastructure
Selling and Marketing on the Web
Business-to-Business Online Strategies
Online Auctions
Legal and Ethical Issues
Web Server and Software
Security Issues and Risks
Payment systems for E-Commerce
E -Commerce Integration

Reference Materials
Current Textbook.
Supplementary materials such as study guides, videos, handouts and case studies.

Approved By: Johnson, Alex Date Approved: 05/11/2009

Course and Section Search

Catalog Home

BUS 140 - Introduction to E-Commerce