BUS 143 - Internet Marketing
Credits: 3
3 Lecture Hours
Description
This course will analyze the various aspects of marketing as they relate to the world of E-Business. The marketing mix and marketing strategies as they pertain to online applications will be explored. The course emphasizes marketing principles, theories and practices, rather than the technical aspects of web development and E-Commerce.
Learning Outcomes
Upon successful completion of the course, the student will:
- Define and apply terminology used in Internet Marketing.
- Examine traditional/offline marketing models to determine how they are adapted to an online environment.
- Describe the characteristics of Internet users and their implication to marketing.
- Compare and contrast online and offline marketing research tools.
- Apply marketing segmentation strategies and promotional strategies to the online environment.
- Discuss new online opportunities in marketing.
- Develop an Internet Marketing Plan.
Listed Topics
- Fundamentals Marketing Principles
- Internet User Characteristics
- Marketing Research Designs and Applications
- Marketing Planning Process
- Marketing Planning and the Environment
- B2B Marketing
- Consumer Marketing
- Marketing Strategies
- Marketing Mix Analysis
Reference Materials
Textbook, Internet
Approved By: Johnson, Alex Date Approved: 05/11/2009
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