BUS 210 - Principles of Retailing

1. Identify the market factors which affect retailing.
2. Identify the basic factors used in determining store location.
3. Describe the various factors important to store layout and design.
4. Identify and explain the retail organization structure.
5. Identify merchandise policies with regard to budgets, planning and selecting item assortments, selecting resources and negotiations.
6. List the basic types of merchandise information systems.
7. Describe the various aspects of handling incoming merchandise, such as receiving and checking.
8. Solve mathematical computations dealing with pricing merchandise.
9. Identify the different aspects of sales promotion activities and the importance of each to the different types of retail organization.
10. Identify the types of customer services available to retail stores and where they are applicable.
11. Review the accounting controls used in retailing (e.g., balance sheet, income statement and expense classification).
12. Outline the problems faced by retailers with security and loss prevention.

1. Structures of Retailing
2. Strategic Planning
3. Retail Customers
4. Non-store Retailing
5. Franchising
6. Legal, Ethical, and Social Responsibility
7. Financial Consideration
8. Site Selection
9. Store Design
10. Visual Merchandising
11. Merchandise Mix
12. Pricing
13. Promotion
14. Security
15. Customer Relations

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