May 26, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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BUS 212 - Principles of Selling


Credits: 3
3 Lecture Hours
A study of the techniques of salesmanship. Topics include the analysis of customer need, selection of prospects, the sales approach, the sales presentation, overcoming customer objections, closing the sale, and suggestion selling.


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