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May 15, 2024
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FLR 203 - Hospitality Sales and Marketing
Credits: 3
3 Lecture Hours
This is a course in the market analysis of media including: space and outdoor advertising, radio, TV, direct mail and other publicity aids. Both in-house and outside selling are discussed. The course topics include affiliations and allied agencies, individual room business, group business and sales incentives such as specialized facilities, food or beverages.
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