Apr 21, 2024  
2021-2022 Catalog 
2021-2022 Catalog [ARCHIVED CATALOG]

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ART 150 - Intro to Digital Graphic Design

Credits: 3
5 Studio Hours

Prerequisites: ENG 100  

This introductory course utilizes current digital hardware and software used in the industry as the primary tools for Graphic Design. The student will learn the design skills necessary to develop conceptualized ideas on projects that are viable in today’s Graphic Design field.

Learning Outcomes
Upon successful completion of the course, the student will:

  1. Identify the aesthetics of graphic design.
  2. Demonstrate proficiency with vector based software.
  3. Utilize current hardware and software to develop projects for print and the web.
  4. Show proficiency in designing independent compositions such as logos and letterforms. Also, single-page compositions such as promotional covers and posters.
Listed Topics
   1. Graphic design overview including history, definition, and online/hard copy resources
   2. Introduction to design theory including:

  • Elements of art (as applied to graphic design) - line, shape, texture, space, time and motion, color, and typography
  • Principles of design (as applied to graphic design) - unity and variety, balance, scale and proportion, hierarchy,  rhythm and repetition
  • Compositional theory - symmetrical, asymmetrical, law of thirds, grid layout, and radial

   3. Introduction to phases of design (may be unique per instructor):

  • Research - resources, demographic and scope
  • Development - develop concept through variations
  • Finalize - craftsmanship, prepare file for print and/or web

   4. Coverage of vector based software including:

  • Typesetting, object and color control, Bezier tool, paths, layers, image editing and preparing media for the web and print.
Reference Materials
Software: Adobe Illustrator or comparable vector based software
Text: Adobe Classroom in a book (suggested) Online resources
Software demonstration
Student work examples
Approved By: Murphy, Michael Date Approved: 10/29/2007

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