ART 150 - Intro to Digital Graphic Design

 
Description
This introductory course utilizes current digital hardware and software used in the industry as the primary tools for Graphic Design. The student will learn the design skills necessary to develop conceptualized ideas on projects that are viable in today’s Graphic Design field.

1. Identify the aesthetics of graphic design.
2. Demonstrate proficiency with vector based software.
3. Utilize current hardware and software to develop projects for print and the web.
4. Show proficiency in designing independent compositions such as logos and letterforms. Also, single-page compositions such as promotional covers and posters.

• Elements of art (as applied to graphic design) - line, shape, texture, space, time and motion, color, and typography
• Principles of design (as applied to graphic design) - unity and variety, balance, scale and proportion, hierarchy,  rhythm and repetition
• Compositional theory - symmetrical, asymmetrical, law of thirds, grid layout, and radial

   3. Introduction to phases of design (may be unique per instructor):

• Research - resources, demographic and scope
• Development - develop concept through variations
• Finalize - craftsmanship, prepare file for print and/or web

   4. Coverage of vector based software including:

• Typesetting, object and color control, Bezier tool, paths, layers, image editing and preparing media for the web and print.

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